About us

Lendela – Connecting the right customer with the right bank

At Lendela, we believe that there is a better way to simplify the loan application process through leveraging digital technology. We want to create superior value and empower consumers, whilst at the same time delivering high quality customers to our bank partners & credit providers.

We’re excited for this opportunity to focus on the customer experience and create a platform for connecting consumers with our partners.

A strong global track record

In the Scandinavian region, we have over 15 years of experience in helping connect consumers with the best credit providers. We have channeled over a million customers to over 20 well established banks and lenders in the region, such as Santander, SEB & Swedbank.

In South America, we launched Finanzero in 2016. Here, we partnered with more than 25 established credit partners like Banco Pan, BV, Safra, Banco Maxima, Banco CBSS and Banco IBI. Having processed over 600,000 loan applications, we are now the market leader in Brazil, allowing our customers to get the best personal loan and start fulfilling their dreams.

We are now excited to launch in South East Asia under the brand Lendela.

The founding team

Worrawut Worasirikamol

Worrawut Worasirikamol

Country GM

Worrawut Worasirikamol (Jear) is a General Manager and co-founder of Lendela in Thailand. Jear co-founded a digital marketing company during his second year in college. With over 200 active distributors he gathered, they commercialized products for 4 MNCs received over $5m ARR. Jear's had 12 years' of work experience and has been in managerial positions for more than 6 years executing both B2C / B2B business environments such as 30secondstofly Inc. (A.I. for business travelers), honestbee (on-demand) and North Star Digital prior joining Lendela.

Nima

Nima

COO

Nima Karimi is the COO and Co-founder of Lendela. Nima has extensive experience in Insurtech and Fintech, working with business development for more than 10 years. Nima has successfully led the launch of several disruptive consumer products such as an innovative C2C-warranty/insurance for cars, and Zmarta – Nordics largest loan broker and personal finance platform. In recent years Nima has launched products in almost every area of Fintech possible, including credit cards, savings, pensions, PFM-apps, mortgage and SME-financing.

Julian

Julian

CTO

Julian is the CTO and Co-founder of Lendela. Julian has been working in tech for over 10 years, and has since then had experiences in a wide variety of fields and team sizes. Julian has successfully created several different platforms and products from scratch, and has worked in the automotive, legal and financial markets. Notable accomplishments include creating the legal platform Juridiktillalla.se, and launching Zmarta in several European markets.

Kristian

Kristian

Co-founder

Kristian is Co-founder and board member of Lendela. As a serial entrepreneur he has launched four financial technology services successfully in Europe and South America (Kortio, Pensionera, Cartaoja & FinanZero). As an ex executive at Schibsted, a leading online group in Europe he worked with Personal Finance; leading, establishing and acquiring new online businesses within Schibsted (Lendo, Kundkraft, MittBolan & Compricer, being four of them).

Ivar

Ivar

Co-founder

Ivar is Co-founder and board member of Lendela. He has vast experience from launching and expanding digital marketplace platforms globally. He founded and ran SCM Ventures during several years within the Schibsted group, launching businesses in close to 20 markets, and recently managed Spain’s two largest consumer marketplaces. He holds a MSc from Chalmers, Sweden & an MBA from Stanford, USA.

Adiba Naoshin

Adiba Naoshin

Business Development Manager

Adiba Naoshin is Lendela's Business Development Manager, who focuses on growing Lendela's B2B and B2C business. Adiba joins us from BRAC - the world's largest NGO where she was an integral part of establishing Industry-Academia relationships in the field of Finance and Development in an emerging economy. She also brings over 3 years of extensive Economic, Financial Modelling and Market Research experience from Australia.

Ahmad Taqiyuddin

Ahmad Taqiyuddin

Senior Software Engineer

Taqi joined Lendela as a Senior Software Engineer. He is a diversified and passionate full stack developer who helped businesses build Web applications and grow using new technology for the past 9 years. Taqi brings in extensive work experiences from Fin-tech industry as well as Digital Analytics.

Samuel Yoong

Samuel Yoong

Software Engineer

Samuel Yoong joined Lendela as a Software Engineer. Having graduated as a Computer Science student from one of Malaysia's top universities, Samuel is one of Lendela's youngest hire who is always dedicated towards delivering a fresh perspective through his work. Prior to joining Lendela, he worked closely with one of the top regional banks in the SEA region delivering several Fintech products.